S H O P S C A P E
 
PRIVACY POLICY
 
 

USER CONSENT FOR DATA PROCESSING 

We obtain your consent for processing your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. When you provide your personal information through our website, such as your name, email address, and phone number, you explicitly consent to the collection, use, and storage of your data as described in this Privacy Policy.

Your consent must be freely given, specific, informed, and unambiguous. This means that: 

- You are giving your consent voluntarily, without coercion or undue influence. 

- Your consent is specific to the purposes outlined in this Privacy Policy.

- You are properly informed about how your data will be used and your rights under the UK GDPR and Data Protection Act 2018.

- Your consent is indicated by a clear affirmative action, such as submitting your information through our website form.

You have the right to withdraw your consent at any time. If you wish to revoke your consent, please contact us using the information provided in the "Contact Us" section of this Privacy Policy. Please note that withdrawing your consent does not affect the lawfulness of any processing carried out before you withdrew your consent.

Shopscape ("we", "us", or "our") operates the website (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

INFORMATION COLLECTION AND USE

We collect several different types of information for various purposes to provide and improve our Service to you.

TYPES OF DATA COLLECTED

PERSONAL DATA 

We affirm that only data necessary for the stated purposes will be collected, per the data minimisation principle in Article 5(1)(c) of the UK GDPR. While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

- Email address 

- First name and last name

- Name of Business Owner

- Phone number

USE OF DATA

Shopscape uses the collected data for various purposes:

- To provide and maintain the Service 

- To notify you about changes to our Service

- To allow you to participate in interactive features of our Service when you choose to do so

- To provide customer care and support

- To provide analysis or valuable information so that we can improve the Service

- To monitor the usage of the Service

- To detect, prevent and address technical issues

SHOPSCAPE DATA RETENTION POLICY

1. Introduction

At Shopscape, we are committed to the responsible collection, use, and retention of personal data provided by our users and customers. This Data Retention Policy outlines our approach to retaining personal data, ensuring compliance with the UK's data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Purpose of Data Retention

The purpose of retaining personal data includes, but is not limited to:

- Fulfilling our service commitments to you.

- Enhancing user experience and service improvement.

- Complying with legal, regulatory, and financial requirements.

- Ensuring the security and integrity of our services.

3. Types of Data Collected

Refer to the Shopscape Privacy Policy for an exhaustive list of personal data types collected. This includes, but is not limited to, email addresses, names, phone numbers, and business owner details.

4. Data Retention Period

Shopscape retains personal data only for as long as necessary to fulfil the purposes outlined in our Privacy Policy, unless a longer retention period is required or permitted by law. The retention period varies depending on the nature of the data and the reasons for its collection:

- Customer Account Information: Retained for the duration of the customer's relationship with Shopscape plus six years to comply with the Limitation Act 1980.

- Service Records and Transactions: Kept for six years to comply with legal obligations under the Taxes Management Act 1970. 

- Marketing Information: Retained until a user opts out or withdraws consent.

- Website Analytics and Cookies: Retained for a maximum of two years or as per the individual cookie policy.

5. Data Erasure

Shopscape respects the consumer's right to erasure under Article 17 of the UK GDPR. Users can request data deletion by contacting our Data Protection Officer (DPO). Exceptions to data erasure include cases where Shopscape is required to retain data due to legal obligations.

6. Review and Audit

This policy is subject to annual review to ensure compliance with current laws and regulations. Shopscape will conduct periodic audits of data retention practices to adhere to this policy.

7. Policy Updates

Shopscape reserves the right to modify this Data Retention Policy. Any changes will be communicated through our website and, where appropriate, through direct communication with users.
 

HOTJAR

We use Hotjar in order to better understand our users' needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users' experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users' behaviour and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
 
For further details, please see the ‘about Hotjar’ section of Hotjar’s support site."

RIGHT TO ACCESS

In accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to access your personal data that is processed by Shopscape. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

To exercise this right, please submit a formal request to our Data Protection Officer (DPO) as specified in the "Contact Information" section of this policy. We may require you to provide specific information to help us confirm your identity and ensure your right to access the information. This security measure is to ensure that personal data is not disclosed to any person who has no right to receive it.

We will respond to all legitimate requests within one month of receipt. Occasionally, it may take us longer than a month if your request is particularly complex or you have made multiple requests. In this case, we will notify you and keep you updated.

Shopscape reserves the right to charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

RIGHT TO ERASURE

In line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you possess the right to request the erasure of your personal data held by Shopscape, subject to certain exceptions. This right enables you to ask us to delete or remove personal data where there is no compelling reason for its continued processing. 
The conditions for erasure include:
 
 

- The personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed.

- You withdraw consent on which the processing is based according to Article 6(1)(a) of the UK GDPR, and where there is no other legal ground for the processing.

- You object to the processing pursuant to Article 21(1) of the UK GDPR, and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Article 21(2).

- The personal data has been unlawfully processed.

- The personal data has to be erased for compliance with a legal obligation in Union or Member State law to which Shopscape is subject.

To exercise your right to erasure, please submit a formal request to our Data Protection Officer (DPO) as outlined in the "Contact Information" section of this policy. Upon receiving your request, Shopscape will confirm whether the personal data has been deleted or the reason why it cannot be deleted (e.g., because it is required to be retained by law or for legitimate business purposes).

Please note that Shopscape may refuse to comply with your request for erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

CHANGES TO THIS PRIVACY POLICY

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

NOTIFICATION OF CHANGES TO THE DATA USE POLICY

We may update our data use policy from time to time. If we make any material changes to how we collect, use, or share your personal data, we will notify you by email (if you have provided us with your email address) and by posting a notice on our website. The notice will provide a summary of the changes and the date they go into effect. We encourage you to review the updated policy carefully. Your continued use of our services after the effective date of the changes constitutes your acceptance of the updated policy. If you do not agree to the updated policy, you may stop using our services and request that we delete your personal data, subject to any legal obligations we may have to retain certain information.

CONTACT INFORMATION

For inquiries regarding this Data Retention Policy, our Privacy Policy or to exercise data protection rights, please write an email to our Data Protection Officer (DPO), writing “Data Processing Enquiry” in the subject line, to:

- Email: lee@shopscape.co.uk

Last Updated: 13 May 2024

This policy is reviewed annually.
 
Shopscape LTD. All Rights Reserved.